Defining Your Podcast Audience – How To Create an Ever-Growing Audience  

Defining Your Podcast Audience - How to Create an Ever-Growing Audience
April 4, 2023 By / In Planning and Growth

Starting your podcast can be a lot of fun. But your podcast needs listeners to make it successful. Defining your podcast audience plays a vital role in podcasting, as it helps you plan and produce better content. You should know who you’re developing content for to create an engaging show. As a podcaster, you want to ensure your content appeals to the right audience. This requires a deep understanding of your audience and the content they want to hear. 

In this article, we’ll provide an overview of how to determine and define your podcast audience so you can create content that resonates with them. Read on for insights and practical advice to craft enjoyable episodes that draw in listeners time after time.

1. How Do You Define Your Podcast’s Target Audience?

A podcast audience is a group of people who listen to or watch your podcast. The size of your audience can vary depending on your show and the topics you cover. It can include people in your local area, worldwide, or both. The podcast audience may even have people with different backgrounds, interests, and perspectives.

Your podcast audience can be a great source of feedback and support. They can provide valuable insights into what topics they would like to hear more about and can help you refine and improve your show. 

2. Factors to Consider When Defining Your Podcast Audience

Factors to Consider When Defining Your Podcast Audience

Before you determine your podcast audience, you need to define the type of audience you’re trying to reach. First, think about who would be interested in your content and why. Next, consider their age range, gender, location, interests, and lifestyle. Finally, when defining your podcast audience, it’s essential to ask yourself the following questions: 

  • Who is interested in the topics you are covering? 
  • What do they have in common? 
  • What motivates them? 
  • What challenges do they face? 
  • What do they enjoy hearing about? 

Answering these questions will help you understand who your ideal audience is and how you can best reach them. It’s also important to consider the podcast audience demographics. What age range are they in? What gender are they? Where do they live? What is their income level? Knowing this information can help you tailor your content to meet their needs and interests better.

3. Benefits of Defining Your Podcast Audience

  • Create Relevant Message

Defining the podcast audience based on gender, age, interests, and location gives you a specific idea of who you are targeting with your podcast. Knowing this information helps you create content that speaks to them directly and tailor marketing strategies to reach them. It helps you build an engaging and enjoyable experience for your listeners, leading to increased loyalty and engagement. For example, if you know that your ideal listener is a male in his 20s who enjoys gaming, you can create content tailored to his interests and targets the city he lives in. 

  • Cost-effective Marketing Spend

The podcast listener persona is a fictional representation of your target audience. Defining your podcast audience will help you understand the target market. You can target the right audience at the right time and platform by defining your podcast audience Having a well-defined podcast audience is essential to create a plan that resonates with your audience. You can use the demographic data to narrow down the scope of your audience and create targeted marketing campaigns. This way you are more likely to get quality leads when you speak to an audience interested in your podcast. 

  • Better User Experience

Defining your podcast audience enhances user experience, as the episodes are created with the user’s goals in mind, perspective, and level of expertise. Also, you can eliminate the bottom feeders who are least interested in your podcast. When you better understand your audience, you will focus on their needs and ensure your podcast matches their requirements. 

4. Best Strategies for Defining Your Podcast Audience

Best Strategies for Defining Your Podcast Audience

4.1 Analyze Existing Data to Know About Your Audience

Analyzing existing demographic data is one of the best ways to learn about your podcast audience. You can use analytics tools to track your podcast’s performance and understand who listens and what content they’re most interested in. This data can help you tailor your content and determine which topics are most popular with your listeners.

You can also use the data to identify your audience’s behavior trends. For example, you can look at the time of day when your podcast is most popular or the geographical locations of your listeners. This information can help you create more relevant content for your audience and better target your marketing efforts.

4.2 Create a Market Fit Survey

Surveys are a great way to get feedback from your podcast audience and learn more about who they are. You can use survey tools to ask questions like: What do you like or dislike about my show? What topics would you like to hear more about? What do you think of the overall quality of my podcast? Gathering feedback from your listeners can help you make adjustments to ensure that your show is delivering the content they want.

Surveys can also be used to gain insight into your podcast audience demographics. You can ask for their age, gender, location, and other demographic information. It can help you better understand who is listening to your podcast and tailor your content to meet their needs. Additionally, surveys can be used to measure listener engagement and loyalty. You can ask questions about how often they listen to your show, how long they have been listening, and how likely they are to recommend your podcast to others. You can use online tools like – Qualtrics, SurveyMonkey, Jotform, and Formstack to create surveys in minutes. 

4.3 Send Your Survey to Existing Listeners

In a survey, the response rate is the number of people who answered the survey divided by the number of people who make up the sample group. When it comes to increasing response rates, you need a solid promotion plan. You can promote your survey on multiple social media channels. Then, encourage your listeners to participate in the survey with giveaways or freebies like Amazon gift cards, consulting, or ebooks. As a rule of thumb, you can keep the survey open for a few weeks. It will help you increase the response rate from your listeners.

Letting your listeners fill out the survey is an excellent way to gauge their interests and what they expect from your podcast. If you’ve been running your show for a few months, you can get valuable insights from your listeners. They can tell a lot about your podcast, such as preferred topics, likes/dislikes, and interests – based on which you can tailor your content around that data.   

4.4 Utilize Social Media to Understand Your Audience

Social media is a great way to connect with your podcast audience and engage with them. You can use platforms like Twitter, Instagram, and Facebook to promote new episodes and share updates about your show. You can also ask listeners questions and interact with them regularly. Doing this gives people a sense of connection and encourages them to become more involved with the show.

As for every demographic, there is a preferred platform. For example, if your podcast addresses the needs of fashion designers, you are likely to find them on Instagram. On the other hand, if your audience is expected to be on Facebook, you should join as many groups as possible and learn about their struggles and queries. 

Over time, you can let them know about your podcast and ask them what they would like you to address. Besides social media, you can check platforms like – Quora, Reddit, or Community Forums to understand your audience.  

4.5 Create Content that Appeals to Your Podcast Audience

Once you have defined your podcast audience, you can create content that solve their queries and challenges. It includes choosing topics that are relevant to their interests, using language and references that they will understand, and incorporating elements that will keep them engaged. You should also ensure that you’re providing value for your listeners – this could be through helpful advice or sharing exciting stories.

When crafting content for your podcast audience, it’s important to remember that you should be creating content that is tailored to their needs. You should be focusing on topics that are relevant to them and providing content that is useful and informative. Additionally, you should use language and references that they will understand and incorporate elements that will keep them engaged. By doing this, you can ensure that your content effectively reaches your podcast audience.

4.6 Analyze the Data

Once you have collected all the required information about your target audience, the last step is to analyze them. Analyzing your audience will provide crucial insights that help you strengthen your relationship with the audience. For instance, if 70% of your podcast audience is students, tailor the podcast to topics students talk about. 

A lack of proper audience analysis will hamper the credibility of your podcast. When you define your audience, you will have the target listener in mind for whom you are creating the content. Take time to determine who your audience is rather than looking at the numbers and analyzing the statistics. 

5. FAQs

  • How do you define an audience for your podcast?

When defining the audience for your podcast, you need to consider your niche, market, audience persona, and preferences. 

  • What are the types of podcast audiences?

The most common audiences for podcasts are expert audiences, uninformed audiences, hostile audiences, and neutral audiences. 

Subscribe to The Podcast Express

We won't spam you, we promise! We'll only send you the best articles and resources to help with creating your very own podcast and making a name for yourself in the industry!

Marketing by